Facebook is the backbone of the online marketing strategy because it is a prominent social media platform frequented by the people from all over the globe. In fact, if you play the cards right, the return on investment is mind-boggling. There are certain tips and tricks to boost the online presence on Facebook. Some of them are as follows:
High-quality images:
The post should consist of high quality and interesting images. According to the experts, pictures highlight various elements of products and services. It is the duty of the advertiser to enhance the attributes of the ideas or the physical entities that have to be marketed in the virtual world. For instance, if you are trying to sell lifestyle products, the focus should be to upload attractive images of the items on the profile.
Call to actions
Simple information is not enough to capture the imagination of the people on Social media. There are so many profiles competing for attention that out of the box thinking is required to accomplish the task. You can include a call to action statements with the picture to exhort the users to visit the website of the company. It is an important step to convert the number of followers into genuine business leads. In addition, you can also mention the steps clearly to perform a particular task in easy to read the language. If the users find it useful, the amount of web traffic increases exponentially.
Videos and Videos:
Videos are more effective in spreading the message; therefore upload the content of the recent launch of the product. Instead of making a professional stuff, try to create real videos so that the people can identify with the item. It will not only increase the number of followers but also enhance the popularity of the social profile. Regular updates are essential because people are most interested in fresh information. Videos also play an important role in enhancing the engagement with the customers.
Share Promotions:
E-commerce business thrives on promotions and the fan following. Sharing of the new content with other users can only make the website more popular. If you are running an online store, go full throttle over facebook to advertise the arrival of new discounts and price reductions.
New product launches
Unless people are aware that you are launching new products, they might visit the website. Timely notifications on the website are crucial to increasing the customer’s base. Rule of the thumb says that frequency of the posts should be thrice a week. Too many posts in a single day may wean the users away; therefore practice discretion in implementing the task. It can win you many followers and also boost the business within a very small time frame.
The ideal time for posting:
Time to upload the post is crucial for the advertisers to grab eyeballs. Majority of users log in to the facebook during weekends and are most likely to do shopping thereon. It is vital to upload the information at the opportune time to improve visibility. If you are posting information on weekdays, you may not be able to attract the attention of the users. In order to evaluate time, use the facebook insight tool to accomplish the task.
Optimization is the need of the hour:
Identifying the target group is necessary to boost the business. Facebook insight provides detailed information about the people visiting the profile. The data can be used to launch the products they are interested in. If the targeted marketing campaign is initiated, it can dramatically increase the number of prospective customers.
Displaying the brand:
In other words, flaunting the brand is bound to provide more eyeballs and increase the possibility of sales. Facebook offers enough tools to boost the visibility of the brand name of the company. If the customers are able to identify with the message and idea, they may become the lifetime followers on Facebook. In addition, the users might also become the customer of the products and services. While advertising, make sure to keep the voice consistent across all the posts.
Social visibility
An increase in Facebook activity enhances the social visibility of the company. For instance, you can share the story on the social media with the followers. In addition, all the conversations happening on other social channels are also to be mentioned in detail. It plays a very important role in engaging the customers.
There is various e-commerce website selling different types of products to the customers. Due to fierce competition, it requires a high decibel marketing strategy to garnet the client base. For instance, you may announce a giveaway to the first 10 customers shopping from the e-commerce website. The incentive is a sure shot way to win over the followers and convert them into genuine business leads.
In order to win over the hearts and minds of the users, one should be responsive to the messages. It means that you should focus on answering the queries of the followers and strike a rapport. Engagement is essential for the business to grow over a period of time. Posting information might attract the users in the initial phase however to retain their interest, human conversation is the primary requirement.
More often than not, people love to watch the funny side of the advertisers. A profile that is to professionals might not identify with the users. While shooting the video about the product or services, try to adopt a casual and easy going approach. It is a wonderful option that is more likely to grab the eyeballs of the users.
Whenever possible embed the video on the facebook or the blog posts. It makes the passage far more interesting instead of the drab wall of the text. Graphics are known to create an impression on the minds of the people. Therefore, they are more likely to shop from the eCommerce portal. Persistent targeting of the niche users is the key to trump the rivals and take over the consumer space.